VIVA MAGENTA has been named the color of the year 2023. An unconventional shade for unconventional times. Powerful colors that celebrate life.
Viva Magenta represents:
Pure joy, optimism, fearless, and vibrating with nature and vigor. It's a shade always present in nature, seen in summer skies, and a signal of strength and empowering
Encouraging experimentation, audacity, self-expression, and authenticity. An exciting and boundless tone that exudes rebellion,
It is a bold color, full of humor, and inclusive to all. It is electrifying and a boundless shade that manifests as a stand-out statement.
The red tone presents a balance between warm and cool.
Viva Magenta is a tone capable of driving design to create a more positive future. It inspires us to show up with confidence and humanity and always deepen our empathy.
Viva Magenta offers us the assurance and motivation we need to weather long-term disruptive events. After all, we have lived these past years; we need to heal and find inspiration to continue. This vibrant color cloaks us in power and grace to face the world with courage.
Viva Magenta takes us back in time to ancient cultures and practices. Times when all dying was organic and natural. Its vibrant tone comes from the cochineal beetle, which produces a red dye, one of the most precious, strongest, and brightest of the natural dye family.
2023 Colours merges nature's richness, warmth, and strength with the rich, open horizons of the digital world and expands our horizons of authenticity. Inspires us to do so with confidence and bravery.
You can wear it as a full-on statement, or if you prefer a quieter outfit, you can accessorize any look with it.